Blog Archives

Five easy ways to thoroughly confuse funders, partners, and clients

 

by Ulises Silva, Detroit LISC Communications Program Officer

The next time you’re explaining your organization’s strategy to prospective funders, take a close look at their faces. If they’re squinting, creasing their eyebrows, and vaguely reminding you of six-year-olds at an astrophysics seminar, chances are, you’re being unclear.

Nonprofits need to engage funders to get, well, funds. We need to engage partners because we can’t do the work alone. And we need to engage clients (e.g., residents, patients) because we want them to know about the services we’re offering. And there’s no faster way to lose all three than by complicating simple explanations about the work we do.

In fact, here are five easy ways for nonprofits to thoroughly confuse funders, partners, and clients and send them running to the nuclear fission seminar instead. Read the rest of this entry

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What does it mean to build a Sustainable Community?

by Ulises Silva, Detroit LISC Communications Program Officer

It may be cliché (actually, it’s an old Chinese proverb), but it’s true: give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.

It’s the same with community development work. Build a house, and you house a family. Build a vibrant community, and you give that family—and many others—a real home and the opportunity to sustain it. Read the rest of this entry

The importance of neighborhood marketing (or, How to make people want to move to your community)

by Ulises Silva, Detroit LISC Communications Program Officer

We don’t normally associate “marketing” with neighborhoods. We think marketing, and we think of glitzy ads on TV extolling the health virtues of calorie-laden food or showing SUVs blazing through the kind of mountainous terrain they’ll never once see in real life. But marketing can be just as vital to neighborhoods and community development corporations (CDCs) trying to attract new residents. And it’s just as vital for neighborhoods that are struggling with negative perceptions. Read the rest of this entry