Blog Archives

Five easy ways to thoroughly confuse funders, partners, and clients

 

by Ulises Silva, Detroit LISC Communications Program Officer

The next time you’re explaining your organization’s strategy to prospective funders, take a close look at their faces. If they’re squinting, creasing their eyebrows, and vaguely reminding you of six-year-olds at an astrophysics seminar, chances are, you’re being unclear.

Nonprofits need to engage funders to get, well, funds. We need to engage partners because we can’t do the work alone. And we need to engage clients (e.g., residents, patients) because we want them to know about the services we’re offering. And there’s no faster way to lose all three than by complicating simple explanations about the work we do.

In fact, here are five easy ways for nonprofits to thoroughly confuse funders, partners, and clients and send them running to the nuclear fission seminar instead. Read the rest of this entry

Advertisements

Five easy ways for nonprofits to kill a social media campaign

 

by Ulises Silva, Detroit LISC Communications Program Officer

By now, if you haven’t at least heard of Facebook, Twitter, or social media, you’re either a newborn (and a phenomenally gifted one if you’re already reading this), an inanimate object that’s just gained sentience (congratulations), or a 19th Century time traveler who’s just arrived (welcome, and sorry about the air quality).

Social media is growing. And fast. In fact, as of today, 13% of U.S. adults online are now “twittering” (as my boss would say), and it’s just seven months since we were enthusiastically quoting, “8% of adults are on Twitter!”  And because of its fast growth, vast networking capabilities, and low cost (approximately $0.00 to open most accounts), social media can be especially effective for nonprofits looking to increase their visibility. Read the rest of this entry

The importance of neighborhood marketing (or, How to make people want to move to your community)

by Ulises Silva, Detroit LISC Communications Program Officer

We don’t normally associate “marketing” with neighborhoods. We think marketing, and we think of glitzy ads on TV extolling the health virtues of calorie-laden food or showing SUVs blazing through the kind of mountainous terrain they’ll never once see in real life. But marketing can be just as vital to neighborhoods and community development corporations (CDCs) trying to attract new residents. And it’s just as vital for neighborhoods that are struggling with negative perceptions. Read the rest of this entry